Craig Frost, RPh, MBA, FACHE
President & Chief Operating Officer
Craig Frost is the President and COO of Sectyr, LLC where he manages operations and facilitates an innovative team to develop and market tools that enable best practices for continuous compliance. Craig’s background in healthcare provides a unique understanding of how rules based guided workflows create the benchmark for health care providers and organizations.
Before joining Sectyr in 2020, Craig served as the System Vice President of Pharmacy for CommonSpirit Health with responsibility for pharmacy operations in more than 130 hospitals in 21 states. He served as the collaborative leader for pharmacy services in the clinical enterprise, including a collaborative system-wide Pharmacy and Therapeutics Committee, pharmacy supply chain, the 340B program, specialty pharmacy strategies, tele-pharmacy and operations.
Prior to his role in the corporate office for CommonSpirit Health, Craig served as the Assistant Vice President of Pharmacy and Clinical Research at Baylor St. Luke’s Medical Center in Houston, where he spent 18 years in various leadership positions, including oversight of clinical research, the oncology service line and as the Administrative Director of Pharmacy.
Craig is a Fellow of the American College of Healthcare Executives and served as President of Texas Society of Health System Pharmacists Research and Education Foundation Board of Directors.
Zach Zettler
Chief Revenue Officer
Zach Zettler, Chief Revenue Officer, is Sectyr’s senior growth leader responsible for sales, marketing, customer success, and strategic partnerships. Zach is a proven software industry executive with a track record of success in scaling healthcare SaaS businesses by reshaping and innovating go-to-market strategies, teams, and processes.
Prior to this role, Zach served as COO and Chief Business Development Officer of Updox, where he led the rapid growth of the company’s patient engagement platform for ambulatory healthcare practices and community pharmacies, leading to the company’s successful sale to EverCommerce. Following the acquisition, Zach was tapped as President to navigate the successful integration efforts of Updox and two other businesses. Prior to Updox, Zach led growth for Northwoods Consulting Partners and the public health unit of Netsmart Technologies.
Sectyr’s customers gain from Zach’s unique experience base, having served both large and small private and public sector healthcare organizations with solutions for virtual health, electronic health records, case management, document management, and application integration.
Robynn Pruett, RPh, MBA, MS, CPHIMS
Vice President, Customer Services
As Vice President, Customer Services, Robynn supports each customer’s success from implementation to adoption to expert use of Sectyr products. She focuses on providing value and efficiency in the development and utilization of Sectyr’s products and services. Robynn’s expertise and interest in developing clinical and operational excellence through process improvement, analytics and informatics, and program development guide her efforts to find optimal customer solutions.
Robynn is an accomplished pharmacy professional having served in diverse roles and environments with Ascension, CommonSpirit Health (Catholic Health Initiatives), Norton King’s Daughters’ Health, and Novant Health. Robynn maintains pharmacist licensure in five states. She is a Certified Professional in Healthcare Information and Management Systems (CPHIMS), a Certified Professional in Patient Safety (CPPS), and a Diplomate, Pharmacy Leadership Academy (DPLA). Her education includes MS Pharmacy, Pharmaceutical Outcomes & Policy (University of Florida College of Pharmacy), MBA, Marketing (Indiana University Kelley School of Business), and BS Pharmacy (Butler University College of Pharmacy & Health Sciences).
James Lawson
Founder & Chief Executive Officer
James Lawson, Founder and CEO, is a 20+ year healthcare executive and serial entrepreneur. Calling upon his leadership experience, both on the provider side as well as with multiple healthcare software vendors, James creates high quality and creative software solutions as well as highly functioning teams.
As an entrepreneur James has built multiple companies with successful exits and truly enjoys identifying market challenges and developing software/processes to address complex problems.